Email Marketing

Email marketing is the sending of emails to users who have opted in to receive well targeted and relevant emails directly from a website that they have a particular interest in or use for. Despite the bad name Email marketing has received from SPAM sending - Email marketing is still a very effective form of online marketing.

Targeted Emails showcasing promotional products, news or special offers are very effective. Emails are sent to customers who have usually already placed an order with you, so we know they feel comfortable with your website and service.

By showing a selection of great deals which are likely to catch the eye of the recipient we are able to gain high click through rates. Once in the website it is likely the browser will also add other items to their basket before checking out, gaining more than just the intended sale from a the promotional offer.

As traditional advertising mediums are becoming less effective, an effective tool of targeting customers is through direct marketing campaigns. In an online environment, many will associated this with SPAM emails. However, the days of sending out SPAM- and contacting customers with no interest to your products or services is not part of the Email strategy we create.  SPAM emails are very likely to have a damaging effect to an online reputation, and therefore not advisable. In Email customer targets are carefully selected- most of the time these customers are loyal customers of your company which have purchased from you at an earlier stage. The whole campaign is centred on communicating your message to your online customers in the most suitable way.

When dealing with returning customers you have the knowledge that they have purchased from you before and indeed what they purchased. Therefore they will already trust your website and like your products. Online consumers are becoming increasingly weary of companies holding their personal details, and companies have a responsibility to protect their customer’s privacy, and building trust with them.

Emails should be targeted toward returning customers, and often products featured in the Email are based on what the customer purchased previously. Emails should have a direct purpose of why they are targeting the specific customers, and they are therefore able to awake an interest for the customer. Successful Emails stand out because they have a clear purpose, and are directed towards a target customer.

Fruitful Media have the skills and knowledge to create a successful Email campaigns. We are able to measure return on investment directly, enabling you to have a clear picture of the benefits of the Email campaign.