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Live product feeds have become a major part of the online
marketing mix with more and more online shoppers using
price comparison websites as a starting point.
Shopping comparison websites are designed to remove
the time consuming process of finding the cheapest price
for a product and work very effectively. The conversion
rate of a click through from a shopping comparison site
is thought to be twice that as a standard click from
a text link or search engine as the user has already
decided that the link they have clicked is the cheapest
merchant to purchase from.
If your products are competitively priced then live
product feeds could generate a huge increase in your
online sales.
Fruitful Media service live product feeds on the following
websites:
- Google Product Search (previously Froogle)
- Kelkoo
- Price Runner
- Shopzilla
- DooYoo
- Deal Time
- Ciao
Live product feeds work by submitting a database of
products to the above shopping comparison sites in the
format they require. The information submitted will be
much the same as the information you will already show
on your Ecommerce website including product title, description,
price and image. The price comparison website will then
include your products into their list to return when
a user conducts a search. Your products are shown in
a table which the shopping comparison website will sort
in a price ascending order table.
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