Live Product Feeds
Live product feeds have become a major part of the online marketing mix with more and more online shoppers using price comparison websites as a starting point.
Shopping comparison websites are designed to remove the time consuming process of finding the cheapest price for a product and work very effectively. The conversion rate of a click through from a shopping comparison site is thought to be twice that as a standard click from a text link or search engine as the user has already decided that the link they have clicked is the cheapest merchant to purchase from.
If your products are competitively priced then live product feeds could generate a huge increase in your online sales.
Fruitful Media service live product feeds on the following websites:
- Google Product Search (previously Froogle)
- Kelkoo
- Price Runner
- Shopzilla
- DooYoo
- Deal Time
- Ciao
Live product feeds work by submitting a database of products to the above shopping comparison sites in the format they require. The information submitted will be much the same as the information you will already show on your Ecommerce website including product title, description, price and image. The price comparison website will then include your products into their list to return when a user conducts a search. Your products are shown in a table which the shopping comparison website will sort in a price ascending order table.
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