Search Engine Optimisation

Fruitful Media undertake targeted search engine optimisation projects focussing on search engine keywords and key phrases which not only have high search volumes but produce the most targeted visitors. By tracking each and every visitor we are able to see which keywords produce results and generate detailed reports showing what amount of revenue each keyword has produced.

A website visitor viewing a website for the first time will make instant judgements based on what they find when reaching the landing page. When undertaking search engine optimisation projects Fruitful Media target a small number of keywords to separate pages of the website, ensuring the maximum impact is made when a visitor is delivered. By taking this approach an extremely high conversion rate is achieved by minimising the drop out rate during the funnel process search engine users undertake when making an enquiry/ purchase online.

Fruitful Media conform to the Google Webmaster Guidelines when undertaking search engine optimisation. The high search engine positions are achieved by providing relevant and targeted content and no unauthorised programmes are used which may lead to sandboxing or other penalties.

What is Search Engine Optimisation?

Search engine optimisation is a process whereby search engine marketing specialists optimise a website to feature highly in search engines for a given keyword or key phrase. There are numerous contributing factors to successful search engine optimisation, perhaps the most commonly known are:

• Adding unique content
• Altering and improving html coding
• Website presentation
• Website accessibility

How does Search Engine Optimisation Perform?

Compared to other forms of online marketing, search engine optimisation, once achieved is the most cost effective form of all online marketing –because it is free. Search engine result pages (SERPs) display two types of results. One known as Pay Per Click (PPC) and the other ‘natural’or ‘organic’results. It is these organic search engine results which search engine optimisers seek.

Unlike pay per click search engine advertising, once gained most search engines do not change website owners for featuring them in the organic results. Therefore, sales/ leads gained from organic search engine listings are one hundred percent profit.

Search Engine Optimisation History Website owners first began to experiment with search engine optimisation in the mid nineteen nineties when the first major search engines were launched. To begin with, search engine optimisation was a relatively straight forward task due to the lack of websites in any given area. Search engine algorithms were far more basic than today; using only a small number of factors to make up the SERPs returned for a users search. Towards the end of the nineties when Ecommerce websites were increasing by the hundreds on a daily basis, the search engines had to refine their results to continue providing users with the quality information they seek. This is part of the ranking process which decides where a website is shown, position one, two, three or far further down the listings. Algorithms have been continually built upon making high organic listings harder to achieve –they are many factors that count towards high organic rankings today.

Search Engine Optimisation focuses on enabling your company to perform high in keyword searches on the leading search engines.  As the illustration below shows Google is the most popular search engine and the team of Fruitful Media are Google AdWord qualified professionals. Our team also have long term experience with SEO on Yahoo, MSN, AOL, AskJeeves and AltaVista.