E-Shot tracking isn’t a stab in the dark like ordinary mail-shots. E-Shots are targeted to people who have agreed to receive them, meaning the chance of it working, is massively increased.
Unlike conventional paper-based mail-shots, e-Shots are trackable to a level of detail that is perhaps at first, unimaginable. Using the methods we employ through our e-Shot tracking process, we are able to tell:
Whether the e-Shot was successful;
Did it reach the target audience?
Did the targeted recipient act on the e-Shot?
The level of success of the e-Shot;
Did the targeted recipient purchase the advertised item/service?
What other items/services did they order?
What other pages did the recipient visit, regardless of whether they purchased that product/service?
The financial viability of the e-Shot;
Was the cost of execution less than the increase in sales it produced?
Detailed analysis of the e-Shot;
By changing different variables and studying their effect and e-Shot can be finely tuned to provide maximum efficiency.
