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E-Shot tracking isn’t a
stab in the dark like ordinary mail-shots. E-Shots
are targeted to people who
have agreed to receive them, meaning the chance of it
working, is massively increased.
Unlike conventional paper-based mail-shots, e-Shots
are trackable to a level of detail that is perhaps at
first, unimaginable. Using the methods we employ through
our e-Shot tracking process, we are able to tell:
- Whether the e-Shot was
successful;
- Did it reach the target audience?
- Did the targeted recipient act on the e-Shot?
- The level of success of the e-Shot;
- Did the targeted recipient purchase the advertised
item/service?
- What other items/services did they
order?
- What other pages did the
recipient visit, regardless of whether they
purchased that
product/service?
- The financial viability of the e-Shot;
- Was the cost of execution less than the increase
in sales it produced?
- Detailed analysis of the e-Shot;
- By changing different variables and studying
their effect and e-Shot
can be finely tuned to provide maximum efficiency.
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