Search Engine Optimisation commonly known as SEO, focuses on improving and optimising your website in order to rank highly in search engine results pages, or SEPRS. With thousands of new websites launching every day it is vital to maintain high search engine rankings in order to generate and high number of visitors and therefore turnover from your website.
It is also important that you are optimising your website for the right keywords. Fruitful Media track all forms of online marketing including search engine optimisation, pay per click and affiliates from click to checkout - monitoring conversion rates at every stage. A typical conversion rate ranges between 0.5 - 5% depending on the product or service you are offering and what you class as a conversion. A conversion for Ecommerce website will usually be when the checkout process is completed and a purchase is made. For other websites conversions can include completing the contact us page, signing up to a contract or registering for a newsletter.
Throughout the search engine optimisation knowledge base you will find articles to help you learn more about SEO in a straight forward and easy to understand way.
