Pay Per Click Management
Online marketing specialists
Fruitful Media create and manage effective pay per click (PPC) search engine marketing campaigns which are highly targeted and successful. Pay per click is a competitive form of online marketing and as such requires full time professional management in order to achieve maximum success and return on investment.
With the average pay per click campaign containing well over one thousand keywords it is only by daily monitoring and bid updates that a truly successful campaign can be achieved. Fruitful Media can take control of your online marketing budget ensuring you achieve maximum success.
We will design the PPC around your websites key products and services, and will incorporate with your current business and marketing strategy. Possible customers who would be interested in your product or services exposing you to more visitors, focused on what you have to offer. We monitor campaigns on a daily basis- working within your budget to maximise your return. We are able to monitor the number of searches on every keyword, the number of people who clicked through to your website- and if you are an e-commerce store, we can then monitor the price of every conversion. We make it easy for you to monitor return on investment, price of conversion and overall performance.
In a period where traditional marketing and advertising tools, such as TV adverts are becoming a lot less effective than previously, due to the massive increase of advertising channels, online marketing and PPC campaigns are very cost effective tools of targeting customers. This provides us information of areas of improvement, ROI, and with constant monitoring we implement the changes needed in order to maximise your return.
Broadband is fast becoming mainstream in UK households, the numbers of subscribers has increased by 60% and the vast majority of the adult population now use the internet on a daily basis. This means that if you aim to be successful online with e-commerce marketing - Pay Per Click management will be vital to your success. At Fruitful Media we specialise in pay per click management, and our team have extensive experience in managing pay per click campaigns, enabling you to succeed in your market.
Fruitful Media are Google Qualified Professionals.
What is Pay Per Click?
If you are not familiar with this type of marketing, it can easily be explained as the equivalent to advertising posters, in an online format. It is your little space online to tell people about your company and what you can offer them. PPC adverts are displayed in a list at the top and on the right hand side in a search engine results page 'SERP' presenting a link to your company’s website. A charge is paid when someone clicks on the link and enters your website - hence the term, pay per click.
The benefit of PPC campaigns is that they are specifically targeted towards a customer base, not a large number of consumers who might be interested in your company. And in contrast to traditional, mass media advertising channels- performance of PPC campaigns are monitored down to the smallest detail.
